KIGO is a project created for young people, to stimulate them in a conscious way and enrich their knowledge of healthy lifestyles, the importance of sport and respect for the environment. To achieve its objectives, the Consortium of Partners deemed it necessary to speak the same language as them, also implementing a communication plan that would trigger a sense of belonging to the project itself in the young participants.
Based on these assumptions we have created a communication plan developed in 3 points:
-
VISUAL IDENTITY :
-
PROJECT STORIES
- we tell others where we are going from day 1
- We inspire (organizations, local community, stakeholders)
- Let's create a content strategy (how to communicate our story)
-
SHARE
We share the KIGO story through the right social channels, the EU portal, the local press and the main European dissemination portals.
THEY TALKED ABOUT US...
KICK OFF MEETING
CALNEWS
Kigo project: the first meeting with international partners at the Caloprese in Scalea.
CALNEWS
Scalea: sustainable mobility tested with the first BICI BUS.
Video Bici Bus Cair
MEDIA NAZIONALI
Regional TG Service - BIKE BUS MAY
RETE SUD
Scalea, KIGO project: at Caloprese "The city I would like..."
RETE SUD
Scalea, KIGO Project: hundreds at the Family Bike Tour
VIDEO CAIR FAMILY BIKE
PRESS REVIEW
PRESS REVIEW
“KIGO” project tested sustainable mobility with the first BICI BUS
PRESS REVIEW
The KIGO project co-financed by the European Union through the ERASMUS + SPORT 2021 program begins
PRESS REVIEW
Kigo project, the first meeting with international partners at Caloprese
PRESS REVIEW
